Wednesday, December 16, 2020

COVID Forces Infrastructure Rethink

Recycling and telecommunications will need more investment after the pandemic but demand for public transport has dropped, Infrastructure Australia says. The return to CBDs will be ‘‘sluggish’’ in 2021, traffic congestion will rise as people continue to shun public transport and waste will keep soaring due to the botched recycling of packaging thrown out after online shopping sprees, a national study on infrastructure after the pandemic has forecast. 

(src:AFR), more here

Sunday, December 13, 2020

Why Persona Mapping Matters in B2B Sales

Buyers persona matters in B2B Sales and Marketing, without this your sales execution is inefficient.

I have highlighted this in my upcoming book on Sellers from Mars and Buyers from Venus

More on this in coming days, in the meantime some insights on why buyers persona matters are here.