Early B2B Deciders

 Persona of B2B Early Deciders are following:

  • Younger millennials, with more responsibility. 
  •  Employed in larger, enterprise-scale companies that are growing fast. 
  •  Technophiles who spend more on IT. 
  •  Decisive, authoritative, and deliberate. 
  •  Promoters of customer experience (CX), innovation, and brand.
Source: Forrester Blog

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