Strategic Foresight - Insights in Business and Technology

  Source: Gartner

  How B2B brands benefit from collaborating with influencers Selling against the status quo   Edge computing opportunities  Nine books for every content writer Investor for startups - good/bad Will Apple get into Electric Car Business? 

Does Buyers Persona Matter in B2B Sales and Marketing Execution? Read here , here , here and here why it matters.

How B2B Technology Vendors Can Make an Emotional Connection With Their Customers Most B2B technology businesses focus their marketing communications messages on features and benefits. Beyond promoting features and benefits, B2B technology businesses can differentiate themselves by connecting emotionally.  Following questions to ask yourself when assessing if you're making an emotional connection with your customers can be read here .

Mckinsey writes about 6 different models for building the digital business. More can be read here 

 Weekend Reading B2B Sales Trend - For Buyers and Sellers Strategic Debt - killer for startups How products can speed up development Myths in Negotiation - Debunked  B2B Sales - Leaders use data to drive better sales performance

 Post-COVID - Know Your Dynamic Demand Profile Trigger to Identify Growth Areas  Source: HBR October 2020 Edition

B2B Sales Planning and Execution - Strategic Lens and Tools for Achieving Success in a Digital world  

Excerpt from my upcoming book at  amazon.com  - "Sellers from Mars and Buyers from Venus - Elements of Nature Meet B2B Sales".  How to apply the framework of five elements on a stakeholder for persona mapping.     -- Narendra Modi   Background Narendra Damodardas Modi is an Indian politician serving as the 14th and current Prime Minister of India since 2014. He is the first prime minister born after India's independence and the second non-Congress one to win two consecutive terms with a majority. Appearance The following characteristics indicate that his primary element is Earth: he has a round nose tip and a protruding belly  he has a thicker nose bridge and full lips he has angled jaws and protruding cheekbones, and he speaks with gravitas The following characteristics suggest that his secondary element is Fire: he has a medium build or height he has bright eyes and a unique sparkle his ears are pointy, and  he walks swiftly Engagement, Communication, Clothing Earth

 Weekend Reading AT&T Cash flow continues to grow - Fibre, Postpaid and HBO Making a difference The digital currencies that mater High performance brian to text communication via handwriting In a letter in the journal Science, 18 prominent biologists are calling on China's laboratories and agencies to "open their records" to independent analysis In Person or On Video   

Excerpt from my upcoming book at  amazon.com  - "Sellers from Mars and Buyers from Venus - Elements of Nature Meet B2B Sales"  How to apply the five elements framework for Product vs Service Centric Sales. -- Next: Coming up How to apply elements for identifying Narendra Modi's Persona, Prime Minister of India -- Previous articles can be read here. Part 9 on How to apply elements framework on how a Procurement Executive will engage can be read here  Part 8 on How to apply elements framework for Sales Planning and Execution can be read  here. Part 7 on How to apply elements framework for identifying Steve Jobs Persona can be read  here   Part 6 on How to apply elements framework on a Legal Service Counsel can be read  here. Part 5 on How a Marketing Manager will engage can be read  here Part 4 on How a Sponsoring Executive will engage can be read  here Part 3 on Negotiation Styles in B2B Sales can be read  here   Part 2 on Persona Mapping in B2B Sales can be read  here   P

The economy is ‘roaring back to life’ - key indicators below:  The budget bottom line is $133 billion, which $30 billion better than forecasts in December, due largely to surging income taxes off the back of jobs growth, as well as increased superannuation and company taxes. The former reflects a rebounding share market, the latter a business recovery led by retail.  More details here - https://lnkd.in/gSCQqfG   Iron Ore demand by China is cushioning the debt.   Recovery in Employment  

Weekend Reading What history tells you about post-pandemic booms - read  here   Voyager Digital: 18,000% Revenue Growth And Better Interest Than Coinbase - more here   Funding Friday: Pattern Alphabet cards for exploring nature - more here Making large-scale, functional, electronic textiles - more her e

Excerpt from my upcoming book at  amazon.com  - "Sellers from Mars and Buyers from Venus - Elements of Nature Meet B2B Sales"  How to apply the five elements framework when engaging a Procurement Executive.  -- Next: Coming up How B2B Sales are different in Service vs Product  -- Previous articles can be read here. Part 8 on How to apply elements framework for Sales Planning and Execution can be read here. Part 7 on How to apply elements framework for identifying Steve Jobs Persona can be read  here   Part 6 on How to apply elements framework on a Legal Service Counsel can be read  here. Part 5 on How a Marketing Manager will engage can be read  here Part 4 on How a Sponsoring Executive will engage can be read  here Part 3 on Negotiation Styles in B2B Sales can be read  here   Part 2 on Persona Mapping in B2B Sales can be read  here   Part 1 on Marrying Elements of Nature with B2B Sales can be read  here   

Excerpt from my upcoming book at  amazon.com  - "Sellers from Mars and Buyers from Venus - Elements of Nature Meet B2B Sales"  Cheat Sheet for applying the framework of elements for B2B Sales Planning and Execution  -- Next: Coming up How a Procurement Executive will Engage How B2B Sales are different in Service vs Product  -- Previous articles can be read here Part 7 on How to apply elements framework for identifying Steve Jobs Persona can be read here   Part 6 on How to apply elements framework on a Legal Service Counsel can be read  here  Part 5 on How a Marketing Manager will engage can be read  here Part 4 on How a Sponsoring Executive will engage can be read  here Part 3 on Negotiation Styles in B2B Sales can be read  here   Part 2 on Persona Mapping in B2B Sales can be read  here   Part 1 on Marrying Elements of Nature with B2B Sales can be read  here