Strategic Foresight - Insights in Business and Technology

Buyers persona matters in B2B Sales and Marketing, without this your sales execution is inefficient. I have highlighted this in my upcoming book on Sellers from Mars and Buyers from Venus .  More on this in the coming days, in the meantime some insights on why buyers' persona matters are  here .     

 

  Read how to create value from  Digital Transformation

  Update: Telstra started its Utility Play in FY 22 and halted it. Origin is in talks to buy Vocus's retail arm which comprises iprimus and Dodo.

 

 My article on Linkedin.com, more details here 

My article on Linkedin.com, more details here

 My collection of articles on Two Speed IT  Article 1   Article 2 on Innovation Article 3  Article 4 on Why Buyers are Disrupting the Sales Process Article 5 on Master Service Agreement Article 6 on Recommendations for CIOs and CFOs