Featured Post

Acquire to Accelerate: Inside Accenture's Strategic Growth Engine

Background: From Andersen Consulting to AI PowerhouseAccenture’s journey began in 1957 as the business and technology consulting division o...

Sunday, December 13, 2020

Why Persona Mapping Matters in B2B Sales

Buyers persona matters in B2B Sales and Marketing, without this your sales execution is inefficient.

I have highlighted this in my upcoming book on Sellers from Mars and Buyers from Venus

More on this in the coming days, in the meantime some insights on why buyers' persona matters are here.     



No comments: