Strategic Foresight - Insights in Business and Technology

Excerpt from my upcoming book at  amazon.com  - "Sellers from Mars and Buyers from Venus - Elements of Nature Meet B2B Sales"  How a Sponsoring Executive of Action Centric (Fire) Persona and Calm and Stable Persona (Earth) will engage with others.  ----- Sponsoring Executive An executive sponsor is a person in the management or an executive team responsible for driving the outcome of a proposed solution to resolve a business problem. In business-to-business sales, an executive sponsor can be on either side, at the buyer's or the seller's end.  At the buyer's end, it is primarily someone who has a keen interest in resolving a business problem or is a decision-maker and strongly influences the outcome of a sales transaction.  At the seller's end, it is primarily someone keen on growing the business by investing capital and resources.    Following are the key responsibilities of an executive sponsor at the buyer's end: • Prepare and own the business case •