IT Sales Business Case Drivers - Single Page View -- The nature of the IT Industry has evolved in a post-digital era. Today, IT is primarily divided into 2 domains, that is Traditional (inc. legacy) and Digital. Traditional technology and domain are about cost management, risk mitigation and functional fulfilment, whereas Digital is about revenue protection and generation (demand generation), taking risks and creating new seamless experiences. With this segmentation of IT and its business function in play, the positioning of Sales Business Cases and Calibrating triggers has changed in the Digital Era. Key factors to influence are highlighted below: Growth Enabler IT is Linear Digital is Exponential Complexity Resolution IT is about Predictability Digital is through Resilience, Adaptability, Scale Competition IT - against the Companies Digital - against the Companies and their Ecosystem Spending...