Strategic Foresight - Insights in Business and Technology

Weekend Reading  Why Bioscience can change the world “Eric Schmidt…thinks the next big thing is the “bioeconomy”, not the internet. This catch-all label, Schmidt explained to me at the Aspen Ideas forum last month, describes “the use of biological processes to make use of things that we consume and manufacture… advances in essentially molecular biology… plus advances in AI have allowed us to do new techniques and grow new things.” Helpfully, he listed a few innovations this economy might include: new plastics that naturally degrade without polluting water, “biologically neutral” cement that does not hurt the environment, soil microbes that reduce fertiliser use, soy-based roof-coating that reduces urban heat and, my favourite, compostable dining ware such as edible forks. Put another way, the bioeconomy is based on stuff that is grown using synthetic biology.” The phases of Fit - "Product market Fit for Startups" What can Influence Sellers Decision What Students need to l...

Excerpt from my upcoming book at  amazon.com  - "Sellers from Mars and Buyers from Venus - Elements of Nature Meet B2B Sales"  How a Sponsoring Executive of Action Centric (Fire) Persona and Calm and Stable Persona (Earth) will engage with others.  ----- Sponsoring Executive An executive sponsor is a person in the management or an executive team responsible for driving the outcome of a proposed solution to resolve a business problem. In business-to-business sales, an executive sponsor can be on either side, at the buyer's or the seller's end.  At the buyer's end, it is primarily someone who has a keen interest in resolving a business problem or is a decision-maker and strongly influences the outcome of a sales transaction.  At the seller's end, it is primarily someone keen on growing the business by investing capital and resources.    Following are the key responsibilities of an executive sponsor at the buyer's end: • Prepare and own the busines...

  Bridging the gap: How and why product management differs from company to company Companies, like many in New York, that are introducing solutions to mature industries tend to be sales-driven, so product teams are informed by what customers will readily buy and are measured based on output and revenue. Companies, like many in the Bay Area, that are creating new categories are generally vision-driven, so product teams are more cross-functional and iterative, and are measured based on validated learnings and outcomes. The two models on each end of the spectrum manage risk differently and, with regard to startups, offer a varied range of results. Predicated on introducing solutions to previously unarticulated problems (e.g. Snapchat), Bay Area startups and product managers are tasked with launching moonshots. Failure is more frequent and expensive but success is exponential in size. How Marketing can assist in Maximising Growth Fortunately, there's a good rule of thumb called ...

 Tomorrows Tech Giants Tips for Social Selling AI for Product Management    Scaling SAAS Companies What Buyers need to do influence Sellers (src: Marketingcharts)