Strategic Foresight - Insights in Business and Technology

  Effect on Share Price, Twitter Business, Employees, CEO and Exec Team Elon Musk who leads Tesla and Space X announced buying Twitter for $44 Bn supported by venture capital firm Andreessen Horowitz, the crypto exchange  Binance, and Oracles CEO Larry Ellison. This helped the falling share price to rise again.  On July 10 he announces to pull out because of a lack of clarity on users (primarily bots) and financials and since then the price has fallen back to the same price of $33 when the deal was announced to acquire. Prior to this deal, the share price was in decline from early 2021. It is likely that it now goes into litigation and worst for Musk will be to pay $1Bn in the penalty, but it has a detrimental effect on Twitter's business, employees (morale), and more importantly, its brand equity will take a severe hit, resulting in further decline. Twitter CEO and his executive team will not survive this fiasco.

Guest Post Written by Ujjwal Grower and edited by Vishal Vishal's intro: Twitter is a free social networking and micro-blogging service that allows users to send updates (text-based posts, up to 140 characters long) to the Twitter website, via short message service , instant messaging , email , or an application such as Twitterrific . Twitter was founded in March 2006 by San Francisco start-up company Obvious Corp. The restriction to 140 characters has resulted in Twitter being labelled as “micro-blogging”. A traditional blog is a log of what somebody is up to but in a richer, more detailed format. One of the key aspects of Twitter is to send and receive updates (also called tweets) via your browser, email, instant messaging clients and SMS so you can keep in touch no matter where you are . How it works : When you send in a mobile text (SMS), Twitter sends it out to your group of friends and posts it to your Twitter page. Your friends might not have phone alerts turned on so t