Strategic Foresight - Insights in Business and Technology

  Persona Mapping with Elements - Buyer and Seller  In the world of business-to-business (B2B) sales, the buyer and seller relationship plays a significant role in winning or losing a transaction. Creating and nurturing these relationships across multiple stakeholders is a challenging, lengthy, and time-consuming process. One of the critical activities and constituents of a sales plan is to build the buyer's stakeholder persona that will assist in the relationship-building process. Mapping of these stakeholder personas reveals the type of levers that can be used to develop and nurture long-term relationships with the intent of winning and expanding the sales pipeline. Without the intelligence of the buyer's persona, the sales execution effort will be challenging and profoundly inefficient and ineffective.   Besides, it addresses the risk of losing a sales representative because by capturing and documenting the buyers' persona, you can ensure that gathered intelligence and l

Atomic Habits (James Clear) Can't Hurt Me (Goggins) The Daily Stoic (Holiday) Driven (Douglas Brackmann) GRIT (Angela Duckworth) Mistakes Were Made (Carol) - Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts   We are all capable of believing things which we know to be untrue, and then, when we are finally proved wrong, impudently twisting the facts so as to show that we were right. Intellectually, it is possible to carry on this process for an indefinite time: the only check on it is that sooner or later a false belief bumps up against solid reality, usually on a battlefield. ~ George Orwell A great nation is like a great man:  When he makes a mistake, he realizes it.  Having realized it, he admits it. Having admired it, he corrects it.  He considers those who point out his faults as his most benevolent teachers. ~ Lao Tzu

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