Abstract The space industry, once dominated by government-funded programs like NASA’s Apollo missions, has evolved into a dynamic commercial ecosystem, valued at $630 billion in 2023 and projected to reach $1.8 trillion by 2035 (McKinsey). Leading this transformation is SpaceX, founded by Elon Musk in 2002 with the bold vision of making humanity a multi-planetary species. By slashing launch costs and deploying Starlink, a global satellite internet constellation, SpaceX has redefined aerospace possibilities. This post evaluates SpaceX’s competitive landscape, examines its product differentiation strategies, and dissects its market positioning and go-to-market strategy. It offers insights for investors, enthusiasts, and policymakers navigating the booming space economy. 1. SpaceX’s Business Model: A Detailed Overview SpaceX’s mission is to enable human life on Mars while revolutionising access to space through cost-effective, innovative solutions. Its business model integrates four...