Salesforce - Under The AI Cloud -- Marc Known for his mission and marketing mantra, ”The End of Software" Revolutionised the CRM industry by introducing Cloud-based service. Despite facing tough competition from companies like Oracle, SAP, and Microsoft, it has emerged as the leader in this field. Today it commands 23% of the Global Market Share. Strategically acquired companies like Tableau, Slack (Data & Analytics) and MuleSoft (PaaS) to build a platform-centric flywheel by integrating CRM and Business System applications. With a Market Cap of US $209Bn and a Robust Economic Moat, it can become a $500Bn company by the end of this decade. Strategic shift from Competition (MSFT 365, ORCL) to Cooperation (Google, OpenAI) Risks to AI Ambitions My other posts on AI Value Chain , Microsoft Transformation - The King of AI in Software and Cloud and how Generative AI can transform Telecoms , Energy and Utilities Source: Seekingalpha , Bloomberg , Martinfowler.com, Databric