Strategic Foresight - Insights in Business and Technology

  Effect on Share Price, Twitter Business, Employees, CEO and Exec Team Elon Musk who leads Tesla and Space X announced buying Twitter for $44 Bn supported by venture capital firm Andreessen Horowitz, the crypto exchange  Binance, and Oracles CEO Larry Ellison. This helped the falling share price to rise again.  On July 10 he announces to pull out because of a lack of clarity on users (primarily bots) and financials and since then the price has fallen back to the same price of $33 when the deal was announced to acquire. Prior to this deal, the share price was in decline from early 2021. It is likely that it now goes into litigation and worst for Musk will be to pay $1Bn in the penalty, but it has a detrimental effect on Twitter's business, employees (morale), and more importantly, its brand equity will take a severe hit, resulting in further decline. Twitter CEO and his executive team will not survive this fiasco.

Weekend Reading What history tells you about post-pandemic booms - read  here   Voyager Digital: 18,000% Revenue Growth And Better Interest Than Coinbase - more here   Funding Friday: Pattern Alphabet cards for exploring nature - more here Making large-scale, functional, electronic textiles - more her e

I have undertaken this report to explore, learn and analyse the local online search and directories market to understand the developments that are taking place in this area. More than 18 players, from small and medium enterprises (SMEs) to large corporations trying to get some share of this market. The main focus of this report is on Sensis and its competitors and how it can reinvent itself in a rapidly changing local market. I would like to thank Mark Rimmer from Rave About It and Meg Tsiamis from dLook for providing a lot of invaluable information, insights and help while preparing this report. Read it here or download it from here .