Rumours are hot again about Google/Microsoft planning to buy Digg. When I wrote about Top5 probable Digg buyers in 2006 it was a rumor, but this time reports coming out suggest that this time Kevin Rose might sell it, esp when the stock market is going down and the US is technically in recession. The only difference between now and then is, that one of the suggested 5 players, Yahoo itself is in trouble. So only 4 players remain in the race and these are : 1. News Corp 2. Time Warner 3. Microsoft 4. Google I'm quoting from my previous post here with some modifications on why these 4 players are after Digg: News Corporation - Newscorp would love to have this esp; after their acquisition myspace has lost traffic/users and momentum to Facebook. And as a media company it makes sense to have the most popular portal for news/technology/current affairs to be in their armour. Microsoft - Microsoft will be the obvious choice because Microsoft is lagging in this Web 2.0 phenomenon. Ther...