Superloops Growth Strategy Analysis Superloop employs a balanced growth strategy combining organic expansion and strategic acquisitions, with current emphasis shifting toward organic scaling Growth Strategy Breakdown Strategy Type Components Examples/Evidence Impact Organic Growth (Primary Driver) - Customer acquisition (+62.6% YoY) - Market share gains (nbn up to 6.3%) - Product innovation (FTTP contracts, higher ARPU plans) - Wholesale partnerships (Origin, Leaptel) - 37,000 net new Consumer customers in HY25 - 30.6% organic revenue growth - $20M marketing investment (FY22-FY23) Accounts for ~70% of recent growth Inorganic Growth (Strategic Supplement) - Targeted acquisitions (Exetel, Uecomm) - Uecomm acquisition adds 2,000km fibre - Origin migration: 130k customers - Exetel synergies ($5M+/year) Accelerates infrastructure/customer base growt...