Strategic Foresight - Insights in Business and Technology

Sharing my thoughts on how to qualify leads and forecast target. Over the years, I have successfully used the BANT framework across the Waterfall Model of Funnel. Let's look at the stages of Stage 0 (Demand Generation) Inquiry  - via a demand generation campaign like email/social media/webinar etc. or a sales rep. driven I'm not sure how you have got these 22 leads. From here, 22 prospects needs to be qualified along with 3 existing qualified leads to be sure. Stage 1 (Lead Management) Awareness - customer says do I have a problem, root problem /or a symptom of a problem Exit criteria - Marketing Captured Lead (MCL) which is data requests like  decisions makers, address, email, employees and other details of an organisation Stage 2 (Lead Management) Consideration - mean buyers say I have a problem and a need Exit criteria - Marketing Qualified Lead (MQL) -  BANT 1 can be used to exit to the next stage  Stage 3  (Lead Management) Engagement  - m

Facebook Strategy Analysis - (2004 - 2011)

Thoughts For Nike Strategy - 2010

Cloud Computing  

Bionic eye is very close to my heart. I would definitely love to see something in this space. In future I also intend to set up a wiki/website where I will try to put as much information about where people can learn about the developments in this space. More on the developments here [Via Slattery Watch] A Centre for Implantable Bionics is to be established at the University of New South Wales in Sydney and one its first aims is to commercialise a functioning bionic eye. UNSW's Advanced Vision Prosthesis Group has been working on a bionic eye since 1997, and has produced over 70 peer-reviewed scientific publications and filed multiple patents. Other research efforts of the Centre will include trefined bionic hearing devices and artificial heart technologies, and development of electronic stimulation technology. A new leading research chair, the Paul M Trainor Chair in Biomedical Engineering, will be affiliated with the centre and an international search is currently underway for t

I have undertaken this report to explore, learn and analyse the local online search and directories market to understand the developments that are taking place in this area. More than 18 players, from small and medium enterprises (SMEs) to large corporations trying to get some share of this market. The main focus of this report is on Sensis and its competitors and how it can reinvent itself in a rapidly changing local market. I would like to thank Mark Rimmer from Rave About It and Meg Tsiamis from dLook for providing a lot of invaluable information, insights and help while preparing this report. Read it here or download it from here .

Rumours are hot again about Google/Microsoft planning to buy Digg. When I wrote about Top5 probable Digg buyers in 2006 it was a rumor, but this time reports coming out suggest that this time Kevin Rose might sell it, esp when the stock market is going down and the US is technically in recession. The only difference between now and then is, that one of the suggested 5 players, Yahoo itself is in trouble. So only 4 players remain in the race and these are : 1. News Corp 2. Time Warner 3. Microsoft 4. Google I'm quoting from my previous post here with some modifications on why these 4 players are after Digg: News Corporation - Newscorp would love to have this esp; after their acquisition myspace has lost traffic/users and momentum to Facebook. And as a media company it makes sense to have the most popular portal for news/technology/current affairs to be in their armour. Microsoft - Microsoft will be the obvious choice because Microsoft is lagging in this Web 2.0 phenomenon. Ther