Digital Transformation - Sweet Spot

 Different organisation require different approach for leveraging benefits from digital transformation in their evolution.

• Pure Digitisation leads to expansion of core business to digital platforms.
• Pure Transformation leads to change in traditional business model to a new type of business model.
• Combination of executing Digitisation (services and platforms) and Business Transformation (transforming culture and business model) in parallel is less agile and is a challenging task to achieve. However this is the best option, executing either option individually or sequentially will not give the desired outcome.