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Salesforce Strategy in The Age of AI

Abstract With artificial intelligence, autonomous agents, and shifting dynamics, Salesforce serves as a key case study for how established s...

Tuesday, May 25, 2021

Elevate Your B2B Brand with Emotional Connect

How B2B Technology Vendors Can Make an Emotional Connection With Their Customers

Most B2B technology businesses focus their marketing communications messages on features and benefits. Beyond promoting features and benefits, B2B technology businesses can differentiate themselves by connecting emotionally. 

Following questions to ask yourself when assessing if you're making an emotional connection with your customers can be read here.

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