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Salesforce Strategy in The Age of AI

Abstract With artificial intelligence, autonomous agents, and shifting dynamics, Salesforce serves as a key case study for how established s...

Wednesday, June 02, 2021

B2B Sales - CIOs Persona Mapping

Applying the Persona Mapping framework, on CIOs, from my upcoming book at Amazon.com - "Sellers from Mars and Buyers from Venus - Elements of Nature Meet B2B Sales".

 


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