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Background: From Andersen Consulting to AI PowerhouseAccenture’s journey began in 1957 as the business and technology consulting division o...

Sunday, June 27, 2021

Customer Experience Principles for Business Growth

The ten principles behind great customer experiences defined by Matt Watkinson in his book 

  • 1. Great customer experiences strongly reflect the customer’s identity 
  •  2. Great customer experiences satisfy our higher objectives 
  •  3. Great customer experiences leave nothing to chance 
  •  4. Great customer experiences set and then meet expectations 
  •  5. Great customer experiences are effortless 
  •  6. Great customer experiences are stress free 
  •  7. Great customer experiences indulge the senses 
  •  8. Great customer experiences are socially engaging 
  •  9. Great customer experiences put the customer in control 
  •  10. Great customer experiences consider the emotions

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