Customer Experience Principles for Business Growth

The ten principles behind great customer experiences defined by Matt Watkinson in his book 

  • 1. Great customer experiences strongly reflect the customer’s identity 
  •  2. Great customer experiences satisfy our higher objectives 
  •  3. Great customer experiences leave nothing to chance 
  •  4. Great customer experiences set and then meet expectations 
  •  5. Great customer experiences are effortless 
  •  6. Great customer experiences are stress free 
  •  7. Great customer experiences indulge the senses 
  •  8. Great customer experiences are socially engaging 
  •  9. Great customer experiences put the customer in control 
  •  10. Great customer experiences consider the emotions

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