Customer Experience Principles for Business Growth

The ten principles behind great customer experiences defined by Matt Watkinson in his book 

• 1. Great customer experiences strongly reflect the customer’s identity 
•  2. Great customer experiences satisfy our higher objectives 
•  3. Great customer experiences leave nothing to chance 
•  4. Great customer experiences set and then meet expectations 
•  5. Great customer experiences are effortless 
•  6. Great customer experiences are stress free 
•  7. Great customer experiences indulge the senses 
•  8. Great customer experiences are socially engaging 
•  9. Great customer experiences put the customer in control 
•  10. Great customer experiences consider the emotions