Weekend Reading


“No CEO in history has created as much total shareholder value as Mr Cook. When he took over the company had a market value of $349bn. Today it is worth $2.5trn, more than any other listed firm ever. Under his aegis annual sales surged from $108bn in 2011 to $274bn last year. Net profit more than doubled to $57bn, overtaking Saudi Aramco’s oil-fuelled earnings and turning Apple into the world’s most profitable company. Less widely noticed, during his tenure the “Apple economy”—its annual revenue plus everything other companies make on one of its platforms—has grown sevenfold to more than $1trn.