The customer of tomorrow

The customer of tomorrow, in a fast-changing scenario, wants everything at the swipe of a screen and a click of a button. The customer of tomorrow is even unwilling to step out and check the physical market and wants to buy most stuff online. Along with millenials, as a large number of Gen Z-ers come of age as consumers, they are no longer comparable with the consumers from the generations that preceded them, when it comes to the manner in which purchase decisions are made…Customers are fast-changing, as are their perceptions and points of access. Brand loyalties may soon become a thing of the past and disruption will be key to attracting the new-age customer. Emergence of many new-age brands, outlets and products are unimpeachable testimony of this changing consumer-leaning.” More here.

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