How to make Marketing Platforms as Profit Centres

Source:  How to build Profit Centric Marketing 

• What businesses need is a framework for profit-centric marketing, with profit creators
• This can only come from existing customers using 5R – 
• combining retention, 
• repetition, 
• referrals, 
• reactivation (as opposed to reacquisition) 
• and replenishment (targeted new acquisition) 
•  This 5R focus needs the 4P framework: 
•  pipes, 
•  partitioning, 
•  properties, 
•  and prospecting

This transformation will need the third generation of martech platforms: the first generation was about point solutions and the second generation was about full-stack platforms. The third generation will be about platforms that are Web3 powered and enable the tokenisation that marketers need to make XR (and therefore profit-centric marketing) a reality.