Brand value and positioning changes in Australia.
Optus suffered from a data security incident in 2022, while Retailers dominate the top 10 and Auspost ranks surprisingly low.
The value of a brand can be calculated from a company's balance sheet and has a significant impact on its financial success. Here are the brand equities of the top telecom players worldwide.
My post on the future of global Telecom and IT players gives good insight.
Source: Roy Morgan Comms Day
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