Why Buyers Persona Matters in B2B Sales

Does Buyers Persona Matter in B2B Sales and Marketing Execution?

Read here, here, here and here why it matters.

Elevate Your B2B Brand with Emotional Connect

How B2B Technology Vendors Can Make an Emotional Connection With Their Customers

Most B2B technology businesses focus their marketing communications messages on features and benefits. Beyond promoting features and benefits, B2B technology businesses can differentiate themselves by connecting emotionally. 

Following questions to ask yourself when assessing if you're making an emotional connection with your customers can be read here.

Building Digital Business - 6 Archetypes

Mckinsey writes about 6 different models for building the digital business.

More can be read here