Four Boxes, Clear Thinking: Preview Release Now Available
I'm pleased to share a preview release of my latest eBook, Four Boxes, Clear Thinking: The Art and Science of Matrices That Drive Decisions.
Almost every strategy deck has a two sided matrix in it. Some are brilliant: they turn a messy argument into two lines and four boxes and help a room agree on a direction in minutes. Many more are decoration, with axes that overlap, lines drawn by eye and boxes that never tell anyone what to do.
This book is about the difference. It is a practical guide to building your own matrices from first principles, so they hold up when an executive, a procurement panel or a board starts asking questions.
This book explores:
- Why the two by two matrix has outlasted its critics, and the science of why four boxes fit the mind
- A seven step method: question, axes, thresholds, quadrant names, plotting, testing and the so what
- Twelve common traps and how to avoid them
- Commercial uses including company analysis, organic growth, risk and return, account planning and sourcing
- Technology uses including architecture, cloud, digital transformation and networks
- Industry playbooks across healthcare, care services, financial services, government, telecom, energy, retail, manufacturing and education
- When not to use a matrix, and how to use AI to build and stress test one
Every matrix has been drawn fresh for this book, drawing on more than 26 years of business and IT advisory work.
Whether you are an executive, consultant, sales leader, strategist or anyone who builds decision slides, I hope you find it useful.
Download the eBook: Four Boxes, Clear Thinking: Download here: Link
I welcome your feedback, comments and suggestions before the final release.
