AI STRATEGY THAT WINS: How Moats, Money and Business Models Decide the Next Decade

The conversation around Artificial Intelligence often centers on a few repetitive questions: Which model is the smartest? Which chip is the fastest? Which lab will reach the next breakthrough first?

As a tech commentator, I explore a central thesis in my book, AI Strategy That Wins: How Moats, Money and Business Models Decide the Next Decade: focusing strictly on technology misses the bigger picture. With vast enterprise spending flowing into generative AI, real success comes down to core strategy. When foundational intelligence becomes cheap and accessible to everyone, technology stops being the sole differentiator, strategy, finance, and business-model design become the real competitive advantages.

Inside AI Strategy That Wins

Originating as a series of essays written for his blog (blog.sharmavishal.com) and LinkedIn newsletter (Strategic Foresight), Sharma consolidates critical enterprise case studies, examining giants like Microsoft, NVIDIA, Amazon, Salesforce, Palantir, and Accenture, into a cohesive framework.

The book outlines Six Patterns of Advantage that separate long-term market leaders from fleeting tool providers:

• Distribution: Owning direct routes to customers lets platforms deploy AI far faster than competitors can build alternatives.

• Platforms: Converting products into sticky, interconnected ecosystems creates high switching costs.

• Flywheels: Designing self-reinforcing loops ensures that early operational wins continually lower future costs.

• Capital: Managing immense funding and infrastructure requirements allows companies to outlast long payback periods.

• Pricing: Shifting monetisation away from static seat licenses toward outcomes and digital labor aligns price directly with delivered value.

• Trust: Building auditable, reliable, and compliant AI agents ensures enterprise-grade deployment.

Rather than acting as a code tutorial or a set of speculative forecasts, the book delivers a practical playbook. It features a practical Six-Lens Framework designed to help business leaders, CIOs, and investors evaluate their competitive moats, financial stamina, and operational readiness.

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Whether you are deciding where to allocate tech spend, rethinking your product pricing, or navigating the shift toward agentic workflows, AI Strategy That Wins offers a clear roadmap for the decade ahead.

📖 AI Strategy That Wins: How Moats, Money and Business Models Decide the Next Decade is available now on Amazon.