IT Spending and Market Trends 2022

 

Source Gartner IT Spending Trends 2022

Elon Musk Effect on Twitters Business and Brand Equity

 

Effect on Share Price, Twitter Business, Employees, CEO and Exec Team

• Elon Musk who leads Tesla and Space X announced buying Twitter for $44 Bn supported by venture capital firm Andreessen Horowitz, the crypto exchange  Binance, and Oracles CEO Larry Ellison. This helped the falling share price to rise again. 
• On July 10 he announces to pull out because of a lack of clarity on users (primarily bots) and financials and since then the price has fallen back to the same price of $33 when the deal was announced to acquire.
• Prior to this deal, the share price was in decline from early 2021.
• It is likely that it now goes into litigation and worst for Musk will be to pay $1Bn in the penalty, but it has a detrimental effect on Twitter's business, employees (morale), and more importantly, its brand equity will take a severe hit, resulting in further decline.
• Twitter CEO and his executive team will not survive this fiasco.

Trends from AT&T about Fibre Economics and Data Growth

Key Trends and Message from AT&T Results from Mar 2022

• Monthly consumption is accelerating from 900 gigabytes to nearly a terabyte today.
• We are consuming roughly 30x more data in our homes than we are on the go with our smartphones. 
• Homes are getting smarter, and they're becoming more demanding environments where flawless, high-quality broadband is required. Our home has become a work environment.
• The average household today has 13 devices, and that's expected to triple by 2025.
• Enterprises are managing a multi-cloud environment they require more low-latency and secure bandwidth.
• Fibre is economical and superior; therefore, consumption over wireless is used for high-value mobile applications. 
•  IoT connectivity is growing 18% year-over-year. The next wave of digital transformation is being driven by cloud, AI and connected sensors.
• Data growth is exploding post covid driven by hybrid arrangements, pent-up demand and everything digital.
• Fibre is not only economical with data demand but is superior, reliable and secure. 

Suggestions for the Federal Govt on NBN.

• Make 250/100 Mbps the minimum speed requirement on the network. Currently, Avg speed in Australia is around <60/20Mbps
• Waive off the outstanding debt of $27Bn, and that will enable NBN to reduce the wholesale price to around $20-$25/month per user
• Make FTTP to all areas (>93%) where it can be served.
• These 3 suggestions will drive the green economy and innovation, reduce carbon footprint, reduce pressure on the city's infrastructure, drive growth in country areas and drive SMB growth and reach outside Australia. 

 

Persona Mapping - Sellers from Mars and Buyers from Venus - Elements of Nature Meet B2B Sales

Excerpt from my upcoming book at amazon.com - "Sellers from Mars and Buyers from Venus - Elements of Nature Meet B2B Sales" 

How a Sponsoring Executive of Action Centric (Fire) Persona and Calm and Stable Persona (Earth) will engage with others. 

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Sponsoring Executive

An executive sponsor is a person in the management or an executive team responsible for driving the outcome of a proposed solution to resolve a business problem. In business-to-business sales, an executive sponsor can be on either side, at the buyer's or the seller's end. 

At the buyer's end, it is primarily someone who has a keen interest in resolving a business problem or is a decision-maker and strongly influences the outcome of a sales transaction. 

At the seller's end, it is primarily someone keen on growing the business by investing capital and resources.

  

Following are the key responsibilities of an executive sponsor at the buyer's end:

• Prepare and own the business case

• Engage and work with other sponsors and stakeholders in positioning and selling the business case internally and externally with suppliers

• Recommend or assist in the go-to-market approach

• Govern the communication with stakeholders

• Govern the risks and the outcome of the business case 

Let us explore how a sponsoring executive at the buyer's end engages with the internal and external stakeholders by applying the elemental attributes learned in previous sections.

Fire – Action 

Sponsoring Executive

• Business Case Preparation

o they are seeking a futuristic and innovative roadmap or a solution, preferably for short and mid-term 

o a lot of data points are provided for analysis and problem definition

o budget allocation will be generous and is eager to allocate work   

• Go to Market Approach 

o fond of an audience and connecting with higher authorities means they employ a top-down strategy

o being time-consuming, a mechanism like RFP is least appealing 

o they reach out to innovative and agile (swift in delivery) suppliers, or internal teams for selling the business case

    

• Positioning 

o growth-oriented – being passionate for innovation and driven by future trends with the intent of growing the business, their initiatives are positioned as growth-oriented

• Engagement

o being open and honest, they interact with honesty and transparency, loses cool if the opposite side is not transparent

o the sharpness of fire is reflected in their sharpshooting style of conversation, and they have no hidden agenda

o they are competitive and use charm to impress upon stakeholders 

• Communication  

o timely, quick and action-oriented

o they lack depth in conversation, like to take control of the conversation 

o they use data-driven insights and visuals to communicate  

• Governance   

o they exert pressure on stakeholders by repeatedly chasing activity progress 

o they seek action and quick wins 

o they are tolerant and considerate but will have failures or lapses in execution provided the information for the root cause is shared transparently

The book is on promotion for a limited time only.