Sellers from Mars and Buyers from Venus - X

Excerpt from my upcoming book at amazon.com - "Sellers from Mars and Buyers from Venus - Elements of Nature Meet B2B Sales" 

How to apply the five elements framework for Product vs Service Centric Sales.

--




Next: Coming up

  • How to apply elements for identifying Narendra Modi's Persona, Prime Minister of India
--
Previous articles can be read here.
  • Part 9 on How to apply elements framework on how a Procurement Executive will engage can be read here 
  • Part 8 on How to apply elements framework for Sales Planning and Execution can be read here.
  • Part 7 on How to apply elements framework for identifying Steve Jobs Persona can be read here 
  • Part 6 on How to apply elements framework on a Legal Service Counsel can be read here.
  • Part 5 on How a Marketing Manager will engage can be read here
  • Part 4 on How a Sponsoring Executive will engage can be read here
  • Part 3 on Negotiation Styles in B2B Sales can be read here 
  • Part 2 on Persona Mapping in B2B Sales can be read here 
  • Part 1 on Marrying Elements of Nature with B2B Sales can be read here  


Comments

Post a Comment

Popular posts from this blog

Telcos Monetising Assets - Connectivity in Play

The telco towers bonanza is still in full swing, with two incumbents on opposite sides of the world each announcing deals on Wednesday with investment funds keen to cash in on the demand for connectivity. Australian incumbent offloads 49 percent of InfraCo for nearly A$3bn  Similarly Telia sells 49 percent of Norway and Finland tower ops for more than €700m  In both cases, investment funds are the ones that want a piece of the action  More  here
Read more

Generative AI - Where is The Growth ?

Image
 Generative AI - Where is The Growth?  The current state of the Gen AI industry shows that big tech companies, especially hyper scalers, dominate the scene. They are the primary drivers of innovation and growth, focused on achieving long-term sustainability by shifting their focus from selling computing to selling generic and specialised model services with higher margins.  This has led to increased interest from venture capitalists, resulting in numerous startups focused on selling model-based services and integrating with existing apps and services. The low barriers to entry make it easy for startups to grow in the short term, but sustainability is challenging without a unique proposition. Many startups will likely fail, with some being acquired by larger companies.  Software providers such as Salesforce, Oracle, and Workday are also integrating AI services, either by building or purchasing specialised services to defend and survive the industry changes. Future of Language Models Lar
Read more