Weekend Reading

• Write a sales proposal
• B2B marketers using a review site for sales strategy
• Signs of Market Fix
• Collaborate when you don't have a consensus 
• Differentiate your brand with Customer Experience  

Weekend Reading

• Crossing the Chasm
• Marketers are still a challenge
• Content drives the Customer Journey 
• How leaders build the trust
• Aligning Customer Sales and Customer Service 

Weekend Reading

 

• Low Closing vs High Closing
• Habits of Sales Manager
• CMOs Own CX 
• Core Competency of Sellers
• Strategic Debt of Startups 

Image Credit : Rain Group

Weekend Reading

• Will DAOs Replace Corporations
• Story of Indian Economy
• 86% of B2B Content Consumption Takes Place Outside the C-Suite
• Best Continuous Discovery Teams
• How to move faster in marketing
• Build your insight capabilities to leapfrog the competition
• Russia and Ukraine - Security Service Providers Must Be Ready  

Where is the growth ?

 Where is the growth in a capital intensive company?

Disclaimer: All discussed thoughts & opinions are my own & not that of my employer/others.

Thinking Hat #3

• Big techs ambition - (FB, AMZN, APL, MSFT, Google) 
• Three things you can not buy
• Mobile Sector has lessons for Indias Economy
• Why Customers don't like Sales Rep
• How to establish Leadership presense
• Making changes is not a matter of willpower

Post COVID - B2B Tech Growth Driver

Early B2B Deciders

 Persona of B2B Early Deciders are following:

• Younger millennials, with more responsibility. 
•  Employed in larger, enterprise-scale companies that are growing fast. 
•  Technophiles who spend more on IT. 
•  Decisive, authoritative, and deliberate. 
•  Promoters of customer experience (CX), innovation, and brand.

Source: Forrester Blog

Weekend Reading

• Ways to Connect with your Audience
• Managing when the future is unclear
• Build your brand as a leader
• B2B companies fail at Content and Marketing
• Collaboration needs to change from Mind to Marketplace

Business Plan Should Answer

 

From HBR, By William A. Sahlman 

When I receive a business plan, I always read the résumé section first. Not because the people part of the new venture is the most important, but because without the right team, none of the other parts really matters. 

 Fourteen “Personal” Questions Every Business Plan Should Answer 

• Where are the founders from? Where have they been educated? 
• Where have they worked—and for whom? 
• What have they accomplished—professionally and personally—in the past? 
• What is their reputation within the business community? 
• What experience do they have that is directly relevant to the opportunity they are pursuing? 
• What skills, abilities, and knowledge do they have? 
• How realistic are they about the venture’s chances for success and the tribulations it will face? 
• Who else needs to be on the team? 
• Are they prepared to recruit high-quality people? 
• How will they respond to adversity? 
• Do they have the mettle to make the inevitable hard choices that have to be made? 
• How committed are they to this venture? 
• What are their motivations? 

Source: HBR

Weekend Reading

•  Tomorrows Tech Giants
• Tips for Social Selling
• AI for Product Management  
• Scaling SAAS Companies
• What Buyers need to do influence Sellers

(src: Marketingcharts)

Telecom and Utilities Beyond 2025

Unifying Telecom and Utilities Value Chain Beyond 2025.

Australian Economy Update - Half Year FY 22

Australian Economy Update - Half Year FY 22 

Trade Surplus Driven by Mining Sector (like Coal)

IR hike is expected in Q4.

Source: CBA.

Sellers from Mars and Buyers from Venus

 My book Sellers from Mars and Buyers from Venus is on promotion for a short duration. 

Thinking Hat - #2

• Why selling to C level execs is challenging
• Manage digital transformation
• Ways to get referrals
• Lessons from scaling a product team
• Leadership post-pandemic
• How to be a super reader