Early B2B Deciders

 Persona of B2B Early Deciders are following:

• Younger millennials, with more responsibility. 
•  Employed in larger, enterprise-scale companies that are growing fast. 
•  Technophiles who spend more on IT. 
•  Decisive, authoritative, and deliberate. 
•  Promoters of customer experience (CX), innovation, and brand.

Source: Forrester Blog