Types of Digital Ecosystems

 

Source: Gartner

Weekend Reading

 

• How B2B brands benefit from collaborating with influencers
• Selling against the status quo  
• Edge computing opportunities 
• Nine books for every content writer
• Investor for startups - good/bad
• Will Apple get into Electric Car Business? 

Why Buyers Persona Matters in B2B Sales

Does Buyers Persona Matter in B2B Sales and Marketing Execution?

Read here, here, here and here why it matters.

Elevate Your B2B Brand with Emotional Connect

How B2B Technology Vendors Can Make an Emotional Connection With Their Customers

Most B2B technology businesses focus their marketing communications messages on features and benefits. Beyond promoting features and benefits, B2B technology businesses can differentiate themselves by connecting emotionally. 

Following questions to ask yourself when assessing if you're making an emotional connection with your customers can be read here.

Building Digital Business - 6 Archetypes

Mckinsey writes about 6 different models for building the digital business.

More can be read here 

Weekend Reading

 Weekend Reading

• B2B Sales Trend - For Buyers and Sellers
• Strategic Debt - killer for startups
• How products can speed up development
• Myths in Negotiation - Debunked 
• B2B Sales - Leaders use data to drive better sales performance