Australian Fibre roll out for digital enablement across the country (continent) is going to cost $57Billion AUD.
AI's CapEx Driven Endgame - A Shareholder Crash, Not an Economic Crisis Ian Harnett (Chief Investment Advisor of Absolute Strategy Rese...
Australian Fibre roll out for digital enablement across the country (continent) is going to cost $57Billion AUD.
Fire Seller
Fire signifies charisma & brilliance it removes the darkness by brightening our surroundings. Similarly, #sellers with charisma & brilliance attract others & enlighten them with their brilliance & action. They are persuasive & convince others easily with their thoughts and vision. These #Sellers love to have an audience, like how Fire brings people together during the evenings in winter. They attract buyers with their charisma and energy. They prefer to use an audience to position their offering #Sales #salestips #B2B #product #marketing
My upcoming book - Sellers from Mars and Buyers from Venus - Elements of Nature Meet B2B Sales outlines a unique way of identifying Buyer and Sellers Persona, and how to apply them in various scenarios across Buyers Map.
Excerpt from the book
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Persona Mapping with Elements - Buyer and Seller
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In the world of business to business (B2B) sales, the buyer and seller relationship plays a significant role in winning or losing a transaction. Creating and nurturing these relationships across multiple stakeholders is a challenging, lengthy, and time-consuming process.
One of the critical activities and constituents of a sales plan is to build the buyer's stakeholder persona that will assist in the relationship-building process. Mapping of these stakeholder personas reveals the type of levers that can be used to develop and nurture long term relationships with the intent of winning and expanding the sales pipeline. Without the intelligence of the buyer's persona, the sales execution effort will be challenging and profoundly inefficient and ineffective.
Besides, it addresses the risk of losing a sales representative because by capturing and documenting the buyers' persona, you can ensure that gathered intelligence and levers applied in building relationships and influencing negotiations are not lost with a change in guard at the sellers' end.
The framework for creating and destroying five elements is applied to overcome the challenging task of mapping and building the persona. The inherent attributes of each element are used to map and develop the personality of each stakeholder at the buyers and sellers end in different scenarios.
Sharing some tips on B2B Sales from my upcoming book - Sellers from Mars and Buyers from Venus
Sharing some of the promotional tweets for my upcoming book - Sellers from Mars and Buyers from Venus
Weekend Reading
The telco towers bonanza is still in full swing, with two incumbents on opposite sides of the world each announcing deals on Wednesday with investment funds keen to cash in on the demand for connectivity.
Key Tips on Negotiation from the book, Never Split the Difference, by Chris Voss.
The Promise of 5G - Accelerates Digital Enablement